Regardless of if a website is for a business, club, Non-Profit, or Emergency Services, it should provide at least 3 basic functions.
Easy and Clear Navigation and Accessibility
Visitors to your site want to be able to easily navigate your site to find what they are looking for. A website should provide a clear navigation structure that visitors can use to find all the main areas of your website. If you have a lot of information spread across many pages, the use of sub menus can be implemented for each general area. In addition, a Search function can be used to save time for visitors who are there for a specific bit of information. The easier they can find what they are looking for, the happier they will be with you and your site. We will work with you on the layout to ensure your menus are easy to understand and follow and ensure that the site is able to be searched and navigated easily.
Another way we help to ensure that your website is easy to access and navigate is to include support for mobile devices. As part of your website package, we install software that detects mobile devices and displays your site in a format that is easy to view on them. The software also includes a link at the bottom of the pages that allows the visitor to view the original version instead of the mobile version if they want to.
Customer, Visitor, or Community Engagement
The best way to keep visitors on your site and to get them to come back in the future is to engage and interact with them. Live Chat, Feedback Forms, Interactive Forums, and Newsletter Systems are just a few ways to get your visitors to interact with you. By engaging your customers to be interactive with your website, you can increase the time they spend on your site and increase the chances they will return to your site in the future. We will look at your individual needs and help you to determine what type or types of Customer, Visitor, or Community Engagement will work best for your site and include them in your website package.
The content on a website must stay up to date and relevant if you want to keep visitors on your site. In addition, the look of the website must keep a modern feel to it. If you visit a website that looks outdated with content that is old and out of date, visitors will not stay around long. The majority of the websites we build for our clients are built using a Content Management System (CMS). By building a site with a CMS, the site owners have the ability to edit the content on their site using an administrative back end. The CMS Back-end utilizes a What You See Is What You Get (WYSIWYG) Editor that is as easy to use as Microsoft Word to edit the pages. In addition to being able to edit your content yourself, we offer free content updates with our hosting. Just shoot us an email and we will make your changes right away. This makes updating really easy for those who are not comfortable with editing their own sites or those who are just too busy.
In addition photo galleries, Twitter feeds, Facebook feeds, as well as a few other forms of active content can be on your site to keep the content fresh.
These are just some of the key points to building a successful website. When we work with you to build your website, we will provide you with support and guidance on how to ensure that your website will be as functional and beneficial to you as possible.